Traffic Forensics
Deep dive into the 69% traffic collapse and channel performance.
Total Visits Trend (2025)
Monthly visits in millions. Peak in April vs. Crash in December.
Channel Composition Shift
Direct traffic (brand loyalty) collapsing faster than Search.
Channel Performance (YoY)
Absolute growth/decline by channel.
Direct-69.9%
Share: 37.6%Prev: 48.9%
Search-42.7%
Share: 52.4%Prev: 35.7%
Referrals-76.5%
Share: 9.1%Prev: 15.1%
Social-29.3%
Share: 0.5%Prev: 0.3%
Display+283.8%
Share: 0.3%Prev: 0%